KAO Innovation Challenge (First Place Winner)
A week-long design sprint done with Meredith Hall (Marketing) and Allison Richardson (Industrial Design) to recommend two new distribution channels for Kao products.
Jergens Soothing Aloe Lotion
Ban Roll-On Deodorant
Award Certificate
Recommendation One: Soothing Lotion at Amusement Parks
Recommended distributing travel-sized Jergens Soothing Aloe Lotion inside amusement parks to quell sunburns.
The design is reminiscent of existing Jergens branding but offers a playful, hand-drawn style to push the idea of having a fun day at the amusement park.
New bottle design - Graphic created by Meghan Sawyer, 3D model created by Allison Richardson
Marketing Materials
Ad to be shown on “Fun TVs” in line for rides
Mockup of the lotion for sale in the gift shop (Allison Richardson)
Recommendation Two: National Park Deodorant
Recommended distributing Ban Roll-On Deodorant in the National Parks for visitors to stay fresh.The design leans into the portable feature of Ban, inspiring marketing toward Parks visitors, where ease of use of products is critical for backpackers and campers.
New bottle design - Graphic created by Meghan Sawyer, 3D model created by Allison Richardson
Marketing Materials
Instagram story-style ad for Ban
Mockup of the deodorant for sale in the supply shop (Allison Richardson)