Mothman Festival Branding


The Mothman Festival is an annual celebration of the Point Pleasant, West Virginia cryptid Mothman, drawing hundreds of thousands of tourists each year.

The goal of this project was to create cohesive branding for the event, as well as marketing materials based on said branding.




Style Guide




Logos



Logo with wordmark
Color Logo (without text)






Alternative logo considerations





Branding Materials





Commemorative sticker (small scale)





Bonus animation




 Instagram account posts (medium scale)