Mothman Festival Branding
The Mothman Festival is an annual celebration of the Point Pleasant, West Virginia cryptid Mothman, drawing hundreds of thousands of tourists each year.
The goal of this project was to create cohesive branding for the event, as well as marketing materials based on said branding.
Style Guide
Logos
Logo with wordmark
Alternative logo considerations
Branding Materials
Commemorative sticker (small scale)
Bonus animation
Instagram account posts (medium scale)