nōtura: Product Design & Branding


“nōtura” is a product created with Satanay Bras and Jack McGlone as a collaboration between Communication Design and Industrial Design. 




Product Design


Concept: A notebook cover that allows for dynamic display of your work with focus
on note-taking to enhance the analog experience of iteration and critique.

Initial Concept: (one of many)



Analyzed through Pugh analysis to determine the most valuable features of the products 
Refined Concept:



Undertook user testing to identify pain points and streamline the mechanical process
Final Product:



Ta-da!




Brand Design


After learning how to become a product designer, I created the product’s brand identity based on the analog vibe.




Logo





Color story


Brand example


Moodboard

Final Product

15 units were sold at the ADAAPT market in December 2024.