nōtura: Product Design & Branding
“nōtura” is a product created with Satanay Bras and Jack McGlone as a collaboration between Communication Design and Industrial Design.
Product Design
Concept: A notebook cover that allows for dynamic display of your work with focus
on note-taking to enhance the analog experience of iteration and critique.
Analyzed through Pugh analysis to determine the most valuable features of the products
Undertook user testing to identify pain points and streamline the mechanical process
Ta-da!
Brand Design
After learning how to become a product designer, I created the product’s brand identity based on the analog vibe.
Logo
Color story
Moodboard